Welcome to our ESL-BLOG
Here you will find the latest information about ESL & O2O
O2O means Online to Offline
Here you will find the latest information about ESL & O2O
O2O means Online to Offline
Please note that this blog is not legal advice and cannot replace legal advice!
Omnichannel in China with digital price tags
in China, Marketing, UncategorizedEveryone knows Amazon, Ebay and Zalando. Most of them go shopping regularly at Rewe, Lidl, Globus or Real, while we use all kinds of apps with our smartphones every day. But how can this be combined? The answer is Omnichannel. Content: What are the Chinese doing? Crosschannel Multichannel Omnichannel Online to Offline (O2O) Example HeMa Fresh Store Showroom, warehouse [...]
15 Offer strategies for pharmacies
in pharmacies, uncategorisedPharmacies exist in a highly competitive market. In order to attract new customers, retain existing ones or sell products in larger quantities, offers are important and versatile. In this report you will find a summary and suggestions on the subject of offers. Contents: types of offers 1. newsletter 2. temporary offers 3. seasonal offers 4. summer and winter sales [...]
Pharmacies Price Indication Ordinance
in pharmacies, uncategorisedAre you unsure whether you have to indicate prices? Here I go into this explicitly again. We always recommend to award. You will find the reasons in this entry. Pharmacy Price Indication Ordinance We have often been asked about compulsory price indication. In my understanding and after consultation with our partners who offer pricing services, it is always necessary to label [...]
Electronic price labelling explained
in ESL, UncategorizedThis article explains electronic price labelling. As simple and clear as possible. The introduction of electronic price labelling in the German wholesale and retail trade raises many questions. We take up this topic and inform you what the ePaper Display can do. We explain the different technologies, the function, the possibilities and the industries [...]